Aktivita
Universal Principles of Branding

Universal Principles of Branding

100 Key Concepts for Defining, Building, and Delivering Brands

36,50 €
Na sklade

Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding today. *Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.

Featured principles are as diverse as: AuthenticitySocial ResponsibilityWorld BuildingGatekeepersRituals and routineEach principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references.

The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.


Podrobnosti

Autor Mark Kingsley
Vydavateľ Quarto Publishing Group USA Inc
Jazyk anglický
VäzbaHardback
Počet strán216
Formát222 x 262 x 21
Hmotnosť1000
EAN9780760378205
Rok vydania2023
Edícia Grafický dizajn

Autor

Mark Kingsley

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