Spoon provides an up-to-the-minute, global overview of industrial product design and presents the work of 100 contemporary designers who are at the forefront of innovative developments in this field. Spoon covers a vast spectrum of styles, media and work, from kitchen utensils, tools and lighting to furniture, high-tech products and cars. Essentially an exhibition in a book, 10 curators have each selected the work of 10 designers, whom they consider to have emerged internationally and broken new ground in the last five years. Each designer (arranged A–Z) is featured over two double-page spreads, which are extensively illustrated with sketches, drawings, models and photographs. Alongside numerous examples of their work, a short explanatory text by the selecting curator, extended captions and biographical information on the designer are provided. Each curator has also chosen a design ‘classic’ that illustrates the concept of ‘good design’. Spoon takes its place in a series of surveys identifying 100 of the most interesting, cutting-edge practitioners of key art forms. Earlier surveys include cream and Fresh Cream for contemporary art, 10x10 for architecture and BLINK for photography.